Web Analytics studies online behaviour of visitors and potential visitors. These analysis are split into two categories:

Off-site web analytics
This refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunities), share of voices (visibility), and buzz (comments) that is happening on the Internet as a whole.

On-site web analytics
This measures a visitor's journey once on your website. it includes its drivers and conversions: for example, which landing pages encourage people to make a purchase, how long does a visitor remain on particular pages etc. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign's audience response.

Contact Akilika for further information about Web Analytics.