Affiliate marketing is an internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.

This can come in many forms: a percentage of profits, a fixed price per visitor or in commission on sales made for visitors. Generally affiliate marketing will take the form of using affiliate networks or search engine marketing through websites like Google, Yahoo or MSN.

This revenue-sharing, referral type model has some distinct advantages:

As a merchant offering an affiliate program to others:

• Through the capabilities of internet, one creates a dynamic sales force.
• Links from affiliates’ sites offer additional branding opportunities as well as sales.
• As a side benefit, it is possible to increase one's own site’s placement in the search engines through increased link popularity (depending on the delivery mechanism).

As an affiliate taking part in a merchant’s program:

• One can gain additional revenue raising opportunities by promoting someone else’s products or services on your website and elsewhere with little investment.

Contact Akilika to find out how we can help your business grow with the power of affiliate marketing.